Decision Support
I translate unclear business questions into structured analysis, assumptions, options, tradeoffs, and recommendations.
Analytics, finance, and decision support.
I help leaders improve decision quality through cleaner data, stronger KPIs, and practical forecasting. My work focuses on the places where reporting, finance, operations, and executive judgment meet.
What I do
Cleaner analysis for decisions that matter.
The common thread is not a tool. It is turning messy business questions into useful structure.
KPI and Reporting Systems
I help teams clean up metric definitions, source data, reporting workflows, and executive views.
Forecasting and Planning
I build practical forecasting approaches that connect drivers, actuals, assumptions, and uncertainty.
How I think
Good analytics reduces argument about the number and improves argument about the decision.
The goal is not more reporting. The goal is better judgment under uncertainty.
Start with the decision.
Dashboards should not be the starting point. The decision should be.
Define the metric.
A KPI without a shared definition creates noise before it creates insight.
Separate signal from noise.
Analysis should make drivers, assumptions, and uncertainty visible.
Document the logic.
Repeatable work should be understandable after the meeting ends.
Experience
Analytics and finance work across complex operating environments.
I have worked across enterprise analytics, FP&A, business intelligence, consumer insights, operational reporting, and advisory work. My experience includes executive reporting, KPI frameworks, customer and revenue analysis, data workflow automation, SQL, Python, Power BI, Excel, and business analytics leadership.
TrueNorth Insight
Founder led analytics advisory focused on source data, KPI integrity, reporting workflows, forecasting, and decision support.
KPI Audit
A focused diagnostic for finance and analytics teams with unreliable KPIs, fragile forecasts, or manual reporting workflows.
For advisory work, diagnostics, referrals, or leadership opportunities.
Use TrueNorth Insight for consulting inquiries, KPI Audit for a focused finance diagnostic, or LinkedIn for professional contact.